- 603 Saint Vincent, Irvine, CA 92618
- sales@capedgemktg.com
- +1-408-805-1973
Capabilities.
Strategic positioning and messaging
We help you define what sets your business apart and communicates in a way that resonates with customers, investors, and stakeholders. We bridge the gap between cutting-edge technology and business clarity.
Go-to-market & brand strategy.
Whether your launching a new product or entering a new market, we develop strategies that align with your business goals and accelerate growth.
content development for complex solutions.
We create web copy, advertising copy, pitch decks, white papers, and customer facing product presentations – turning complex ideas into content that speaks your customer’s language and converts.
All Services.
This Is How We Can Help You.
- Strategic Positioning and Strategy
- Go-to-Market Strategy
- Brand Architecture & Naming
- Market Segmentation & Targeting
- Competitive Analysis
- Value Proposition Development
- Website Copy & Messaging
- White Papers
- Product Datasheets and Brochures
- Article Development
- Brand Identity Development
- Copywriting / Ghostwriting
About Us.
Technical marketing that converts
We help innovative companies translate complex technology into clear, customer-focused messaging that drives growth – at a fraction of the cost of a full time marketing department
With decades of experience in the laser, photonics and life science industries, we understand the unique challenges deep tech and scientific instruments companies face when bringing products to market. Technical teams know the product feature inside and out – but struggle to present the product unique advantages in a way that resonates with customers and investors. That’s where we come in.
We combine extensive experience in strategic marketing with a deep understanding of the scientific and technical domains. We have access to several key consultants in quantum computing, chemistry, physics, biology and computer science to guide our understanding of your unique challenges. Our founder holds a PhD in Physical Chemistry and has spent more than 20 years marketing laser technology to industrial and academic customers. We know how to bridge the gap between product teams and the market, translating your technical excellence into business results.